Search Engine Optimization (SEO) is a science, but it’s also a state of mind. Being effective at search engine optimization requires that you have a certain amount of web empathy. That is to say, it requires you constantly put yourself in a user’s shoes. There are countless questions that one must constantly ask one must ask him/herself to implement a successful SEO strategy. Below, we’ve outlined just a few questions to keep in mind when maintaining an SEO state of mind:

• What pain points are users facing that make them suitable for your product/service?
• What terms is he/she searching for to resolve these pain points?
• Once he/she finds you what information is he/she looking for to get questions answered?
• What educational information can you provide users with to answer these questions?
• What additional educational resources exist to which you can link users to further their understanding?
• How will you demonstrate your value?

These are just a few of the innumerable questions to ask yourself when optimizing your website for search engines. While fundamentally you are structuring content to rank well in search results, ultimately once he/she finds you, it is the user you are trying to help.