In an earlier SEO blog post, we discussed the need for building relevancy and correlation in your site’s web content.  It is important that before you do this, you identify the keywords for which you will be optimizing your web content. Once you’ve selected your keywords, they should be used in the page headers, titles, the first 100 words of body content, metadata, link anchor text, and if feasible, backlinks to your site.

Using the example from our previous post, if you’re selling vintage action hero figurines, imagine the increased significance in the eyes of search engines if this term is in your homepage header, title, URL, body content, metadata, and anchor text versus just appearing once in body content. The more you build correlation in page content around a particular term or set of terms, the more your pages become increasingly relevant for those search terms.

To prove this theory, we ran a search on Google for vintage action figures. The first result has “action figures” in its domain name (part of URL) and the terms action figures and vintage in the page title. It also uses these terms in its descriptive metadata. The second result has <h1> tags with vintage action figures and first and second paragraph content repeat this same term.

In addition, infusing your page content and metadata with terms that relate closely to your selected keywords (derivative terms) boosts page relevancy.   In the example above, including terms such as vintage toys, vintage action heroes, action hero figurines, and so on will help boost correlation.

We’ll delve more into content correlation as a facet of search engine optimization in an upcoming post.