For those of you who found this post by searching for “content marketing strategy template,” let me be 100% honest with you – there is no such thing and you don’t need one. Is there another business in your own industry that is exactly like yours in all regards? Probably not. So we can safely [...]

If you read my SEO blog, or follow me on Twitter, you may have noticed that I’m a huge proponent of honesty and doing things the “right” way. I notice that both in SEO and in life, this commitment to integrity is a perspective I rarely find shared with me by others. Whether you have [...]

For those of you out there doing DYI SEO, or serving in web content contributor roles at your organization, you probably often struggle with choosing which keyword(s) to optimize your page(s) for. To be clear, I’m referring to the situations in which your page’s topic may be referred to in several different ways. To use [...]

First, let me start by saying that I regret to inform you that a site called SEOBlackHat.com even exists. I am even more regretful that sites such as this one have listed it as a top SEO blog. While their algorithm for ranking the top 25 SEO blogs has nothing to do with the credibility [...]

Content is to search engine optimization what grass is to the food chain. Web content is at the core of all search optimization related activities, with the ultimate hope and goal that it’s the most useful, original, meaningful content that will rank highest in search engine results. You may come across posts that advocate particular [...]

Background: Earlier this week I had a pretty lengthy conversation with my friend Ryan Critchett about conversion optimization and how he could improve his conversion rates from his Google AdWords campaign. That prompted this post from him on conversion optimization (on which I’ve posted a very lengthy comment), which then prompted me to share this [...]

Whether you call them backlinks, inbound links, in-links, linkbacks or something else, anyone familiar with SEO knows that links from a site other than your own, to your own, are a good thing. While the extent to which a link will impact your search rankings depends on the quality and authority of the site from [...]

Much of the time when I engage in dialogue about SEO and my experience, what it involves, or what is required of me on SEO projects, I often arrive at a discussion of the industry landscape and what people who do honest SEO are up against, both from a client and SEO industry perspective. From [...]

When you hear statistics like 5 billion+ mobile subscribers worldwide, or 200 million people who are accessing Facebook from their mobile phones monthly1, it is obvious that optimizing your website for mobile is key to staying competitive. But while large companies with large budgets are able to pour funding into creating and managing a website, [...]

Keyword research is at the core of an search engine optimization strategy. You cannot begin on your SEO journey without quality keyword research. One of the best tools for conducting SEO keyword research, is Google’s Keyword Tool, available through the Google AdWords interface. Let’s walk through the Keyword Tool and how it would be used [...]